Key Trends Shaping the Wheat Protein Market

26/ott/2020 14:17:13 MarketsandMarkets Contatta l'autore

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The global wheat protein market is estimated at USD 2.04 Billion in 2017 and is projected to reach USD 2.58 Billion by 2022, at a CAGR of 4.8% from 2017. The wheat protein market has been largely driven by the growing demand for bakery products, the increasing popularity of plant-based foods, wheat protein being a suitable alternative for non-animal protein among vegans coupled with nutritional benefits for lactose-intolerant consumers.

Objectives of the study are as follows:

  • To define, segment, and project the global wheat protein market size with respect to product, application, form, and key regions
  • To provide detailed information about the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
  • To analyze the opportunities in the market for stakeholders and provide the competitive landscape of the market leaders
  • To project the size of the market and its submarkets, in terms of value and volume, with respect to the regions (along with the key countries)
  • To strategically profile the key players and comprehensively analyze their market position and core competencies
  • To analyze the competitive developments such as expansions & investments, mergers & acquisitions, and new product developments in the wheat protein market

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On the basis of product, the market has been segmented into wheat gluten, wheat protein isolate, textured wheat protein, and hydrolyzed wheat protein. Wheat gluten dominated the global wheat protein market, in terms of both, value and volume. The wide range of functionalities of wheat gluten such as viscoelasticity, texturing, foaming, emulsification, and binding leads to its wide-scale usage in bakery products. Its role as an excellent meat alternative for consumers preferring vegetarian food products is expected to drive its demand during the forecast period. The appearance & texturing functionalities in meat products are expected to fuel the growth of textured wheat protein.

Based on application, the global market has been segmented into bakery & snacks, pet food, nutritional bars & cereals, processed meat, meat analogs, and others (dairy products, cosmetics, pasta, and noodles). The bakery & snacks segments held a dominant share in terms of both value and volume. The pet food segment is projected to grow at the highest CAGR during the forecast period. The growing expenditure on pet food products along with pet humanization in economies such as India and the US is expected to drive the wheat protein market growth in the pet food segment.

In 2017, Europe is estimated to account for the largest share of the wheat protein market. Factors such as the growing investments by major players in the bakery industry, growing trend of vegan diets, and abundant availability raw materials such as wheat in this region have boosted the demand for wheat protein products in the European market. Furthermore, increased demand for bakery items such as cakes, pastries, and cookies will also drive the demand for wheat protein in the region.

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This report includes a study of the marketing and development strategies, along with the product portfolios of the leading companies. It includes the profiles of leading companies such as ADM (US), Cargill (US), Agrana (Austria), MGP Ingredients (US), and Manildra Group (Australia). Other players include Roquette (France), Glico Nutrition (Japan), Crespel & Deiters (Germany), Kröner-Stärke (Germany), Tereos Syral (Germany), CropEnergies (Germany), and Gluten y Almidones Industriales (Mexico).

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