Indian Pan Masala Market 2020, Business Opportunities, Leading Players, Trends Outlook Up to 2025

31/ott/2020 08:00:58 IMARC Group Contatta l'autore

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The Indian pan masala market has reached values ​​worth INR 42,180 Crores in 2019 growing at a CAGR of 9.3% during 2014-2019. Looking forward, the market is expected to continue its moderate growth during the next five years., According to a new report by IMARC Group.

Pan masala refers to a combination of areca, slaked lime, cardamom, catechu, and other flavoring or perfuming agents that are consumed as a mouth freshener or digestive aid in India. It is prepared using various ingredients, such as sugar-coated fennel seeds, cardamom, saffron, silver covered betel nut, and gulkand (sweet-preserved rose petal). Nowadays, pan masala comes in a wide variety of flavors that cater to varied consumer tastes and preferences.

Market Trends

The demand for pan masala has been growing in both the rural and urban areas in India due to the increasing disposable incomes of consumers and aggressive promotional campaigns by the manufacturers. For instance, market players have started introducing pan masala in innovative packaging formats, such as attractive foil packs, sachets, tins, and user-friendly pouches that can be stored and carried conveniently. These packaging solutions also aid in extending the shelf-life of the product and retaining the fragrance of the product. Other than this, the growing awareness regarding the harmful effects of tobacco products has shifted consumers toward plain or flavored pan masala. As a result of these factors, the market is expected to witness positive growth in the coming years.

Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Indian Pan Masala Market 2020-2025 Analysis and Segmentation:

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of the major players operating in the industry include Godfrey Phillips India Limited (NSE: GODFRYPHLP), Kothari Products Ltd. (NSE: KOTHARIPRO), Rajnigandha (DS Group), RMD (Manikchand) and Others.

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The report has segmented the market on the basis of Packaging, Type, Price and State.

Market Breakup by State

Uttar Pradesh

Bihar

Maharashtra

Madhya Pradesh

Odisha

Jharkhand

Delhi

Others

Market Breakup by Type

Pan Masala with Tobacco

Plain Pan Masala

Flavored Pan Masala

Others

Market Breakup by Price

Premium

Not Premium

Market Breakup by Packaging

Pouch

Cans

Others

Key highlights of the report:

Market Performance

Market Outlook

Porter's Five Forces Analysis

Market Drivers and Success Factors

SWOT Analysis

Value Chain

Competitive Structure

Profiles of Key Players

 

Do You Have Any Query or Specific Requirement? Ask to Our Industry Expert: https://www.imarcgroup.com/request?type=report&id=627&flag=C

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.

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