PRN: Internet Advertising Market to Reach $1.08 Trillion, Globally, by 2027 at 17.2% CAG Allied Market Research

25/nov/2020 10:40:13 PR Newswire Turismo Contatta l'autore

Questo comunicato è stato pubblicato più di 30 giorni fa. Le informazioni su questa pagina potrebbero non essere attendibili.

Internet Advertising Market to Reach $1.08 Trillion, Globally, by 2027 at 17.2% CAGR: Allied Market Research

 
[25-November-2020]
 

Increase in adoption of smartphones, emergence of high speed internet, proliferation of social media, growing expenditure on digital media across various industries, fuel the growth of the market.

PORTLAND, Ore., Nov. 25, 2020 /PRNewswire/ -- Allied Market Research published a report, titled, "Internet Advertising Market By Platform Type (Mobile; Laptop, Desktop, & Tablets; and Others), Ad Format (Search Engine Advertising/Search Engine Marketing, Display Advertising, Mobile Advertising, Social Media Advertising, Video Advertising, Online Classifieds Ads, and Others), Pricing Model (Cost Per Thousand (CPM)/Cost-Per-Mille (CPM), Performance Based Advertising, Hybrid, and Others), Enterprise Size (Large Enterprises and Small & Medium-Sized Enterprises), Industry Vertical (Automotive, Healthcare, Media & Entertainment, BFSI, Education, Retail & Consumer Goods, Transport & Tourism, IT & Telecom, and Others), and Region: Global Opportunity Analysis and Industry Forecast, 202! 0-2027."A ccording to the report, the global internet advertising industry was estimated at $319 billion in 2019, and is expected to hit $1.08 trillion by 2027, registering a CAGR of 17.2% from 2020 to 2027.

Allied_Market_Research_Logo

Drivers, restraints, and opportunities

Increase in adoption of smartphones, emergence of high speed internet, proliferation of social media, growing expenditure on digital media across various industries, and surge in popularity of streaming platforms fuel the growth of the global internet advertising market. On the other hand, rising adoption of ad-blockers to avoid online advertising impedes the growth to some extent. Nevertheless, emergence of advertising automation and rise in adoption of identity-based pay-per-click (PPC) marketing are expected to create multiple opportunities in the industry.

Download Report Sample (150 Pages PDF with Insights) at

https://www.alliedmarketresearch.com/request-sample/632

Covid-19 scenario

  • Rise in utilization of social media during the pandemic led to an increased drift to take recourse to social media platforms to promote various media content with the target audience, which impacted the global market for Internet advertising positively.
  • The advertising of the media and entertainment content over Twitter, Facebook, and Instagram has also become a trend in the recent time.

Get detailed COVID-19 impact analysis on the internet advertising market:

https://www.alliedmarketresearch.com/request-for-customization/632

The mobile segment to dominate by 2027

Based on platform type, the mobile segment contributed to nearly two-thirds of the global internet advertising market share in 2019 and is expected to retain its dominance by the end of 2027. The same segment is also projected to register the fastest CAGR of 18.9% throughout the forecast period, owing to various factors such as increase in mobile internet users, growth in popularity of social media, and time spent on mobile devices.

For Purchase Inquiry: https://www.alliedmarketresearch.com/purchase-enquiry/632

The performance based segment to lead the trail

Based on pricing model, the performance based segment accounted for more than half of the global internet advertising market revenue in 2019 and is projected to rule the roost by 2027, due to the growing demand to ensure most out of the ad budgets in an increasingly competitive environment across various industries. Simultaneously, the hybrid segment would register the fastest CAGR of 22.7% during the forecast period. This is because hybrid pricing model for internet advertising enables companies to increase the return from their advertising investments more effectively through better conversion or expanded market reach with the help of combination of two advertising concepts into a single campaign.

North America garnered the highest share in 2019

Based on geography, North America garnered the highest share in 2019, holding around two-fifths of the global internet advertising market, owing to surge in advertisers' expenditure on digital advertising. Asia-Pacific, on the other hand, would exhibit the fastest CAGR of 21.6% from 2020 to 2027. Particularly, in countries, such as India, China, and Indonesia, apps are growing importance due to the ubiquity of smartphone usage as well as gaming. This factor has driven the market growth.

Frontrunners in the industry

  • Google LLC
  • Baidu, Inc.
  • Hulu LLC
  • Verizon Communications Inc.
  • Amazon.com, Inc.
  • Microsoft Corporation
  • International Business Machines Corporation
  • Facebook, Inc.
  • Alibaba Group Holding Limited
  • Twitter Inc.

Access AVENUE- A Subscription-Based Library (Premium on-demand, subscription-based pricing model) at:

hthttps://www.alliedmarketresearch.com/library-access

Avenue is a user-based library of global market report database, provides comprehensive reports pertaining to the world's largest emerging markets. It further offers e-access to all the available industry reports just in a jiffy. By offering core business insights on the varied industries, economies, and end users worldwide, Avenue ensures that the registered members get an easy as well as single gateway to their all-inclusive requirements.

Avenue Library Subscription | Request for 14 days free trial of before buying:

https://www.alliedmarketresearch.com/avenue/trial/starter 

Similar Reports:

Mobile Advertising Market Expected to Reach $243,703 Million by 2022

Cloud Advertising Market - Global Opportunity Analysis and Industry Forecast, 2020-2027

Smart Advertising Market - Global Opportunity Analysis and Industry Forecast, 2020â€�“2027

About Us:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain. 

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

Contact:

David Correa
5933 NE Win Sivers Drive
#205, Portland, OR 97220
United States 
Toll Free: +1-800-792-5285
UK: +44-845-528-1300
Hong Kong: +852-301-84916
India (Pune): +91-20-66346060
Fax: +1-855-550-5975
help@alliedmarketresearch.com 
Web: https://www.alliedmarketresearch.com 
Follow Us on: LinkedIn Twitter

Logo: https://mma.prnewswire.com/media/636519/Allied_Market_Research_Logo.jpg

 

blog comments powered by Disqus
Comunicati.net è un servizio offerto da Factotum Srl